A Cube Inc. – an Ahmedabad based design studio was incorporated in 2004, with the intention of designing and manufacturing conceptual furniture. Furniture is a highly personalized item and individuals often identify themselves with certain furniture pieces that they bond with and that piece ends up being ‘my chair’, ‘my desk’ or ‘my bed’. The studio understands this attachment and strives to take it to another level by customizing furniture At a time when the furniture market is flooded with mass-produced furniture imported from all over the globe, the studio was conceptualized to serve the micro needs. At the studio each and every single piece is individually crafted so as to meet the highest standards of quality and aesthetics. The objective of the studio is to deliver standardized, quality conscious products even on an individual scale. The studio follows a policy of zero stock, i.e. furniture pieces are manufactured only after an order is booked. This gives the studio a flexibility to customize each and every piece as per the client’s preferences. Apart from its own pool of designs, the studio also accepts assignments to customize furniture for need specific requirements.