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1. Introduction & Acceptance of Terms

These Terms & Conditions (“Terms”) govern access to and use of the AlphaFirms platform, website, and related services.

By accessing or using AlphaFirms, you agree to be bound by these Terms. If you do not agree, you may not use the platform.

2. Definitions

• “Platform” refers to the AlphaFirms website and digital services
• “User” refers to any visitor, customer, or registered business
• “Firm” refers to interior designers, brands, manufacturers, or related businesses listed on AlphaFirms
• “Services” refers to discovery, listing, and connectivity features provided by AlphaFirms

3. Platform Role & Scope

AlphaFirms is a discovery and connectivity platform. It does not provide interior design services, manufacture products, or execute projects.

All engagements, agreements, and transactions occur directly between customers and firms.

4. Eligibility & Account Registration

Users must:

• Be legally capable of entering contracts under Indian law
• Provide accurate and complete information

AlphaFirms reserves the right to suspend or terminate accounts that provide misleading or false information.

5. Firm Listings & Content Responsibility

Firms are solely responsible for:

• Profile information
• Project images
• Claims and representations

AlphaFirms does not independently verify every claim and is not liable for inaccuracies.

6. Verification & Curation

Verification improves transparency but does not:

• Constitute certification
• Guarantee outcomes
• Replace customer due diligence

Curated and premium tiers are subject to review and may be revoked if standards are breached.

7. Subscriptions, Payments & Renewals

• Subscription fees are payable annually unless stated otherwise
• Fees are non-refundable except where required by law
• AlphaFirms may revise pricing with prior notice

Subscription does not guarantee leads, projects, or revenue.

8. Acceptable Use Policy

Users may not:

• Misrepresent credentials
• Upload false or misleading content
• Attempt to manipulate rankings or visibility
• Use the platform for unlawful purposes

Violations may result in immediate suspension.

9. Intellectual Property

All platform content, branding, design, and technology are the property of AlphaFirms. Users retain ownership of their content but grant AlphaFirms a non-exclusive right to display it.

10. Limitation of Liability

AlphaFirms shall not be liable for:

• Project disputes
• Financial losses
• Service dissatisfaction
• Third-party conduct

Use of the platform is at the user’s own discretion.

11. Indemnification

Users agree to indemnify AlphaFirms against claims arising from:

• Breach of these Terms
• Misrepresentation
• Unlawful conduct

12. Suspension & Termination

AlphaFirms may suspend or terminate access:

• For policy violations
• For misuse of platform services
• To protect ecosystem integrity

13. Governing Law & Jurisdiction

These Terms are governed by the laws of India. Courts of competent jurisdiction in India shall have exclusive authority.

14. Changes to Terms

AlphaFirms may update these Terms periodically. Continued use constitutes acceptance of revised Terms.