- One of India’s youngest unicorns and, GlobalBees has recently invested in five brands.
- After raising funding of $111.5 Mn in Series B, GlobalBees entered the unicorn club.
- Globalbees is investing up to INR 50 Cr in each brand.
One of India’s youngest unicorns and, GlobalBees has recently invested in five brands. This D2C brand was founded in 2021. After raising funding of $111.5 Mn in Series B, GlobalBees entered the unicorn club. The startup became one of the youngest unicorns in the country and the second Indian rollup eCommerce startup to join the club after Mensa Brands.
According to the report, it is claimed that Globalbees has invested up to INR 50 Cr in each brand.
As of now, GlobalBees’ acquisition portfolio in 2022 includes D2C brands including fitness equipment brands Reach and Strauss, healthy snack brand The Butternut Company and eco-friendly clothing brand Mush. In 2021, the company acquired The Better Home, andMe, Absorbia, Yellow Chimes, HealthyHey, and Prolixr.
Global Bees invests in/acquires sellers’ businesses on popular eCommerce marketplaces like Amazon India, Flipkart, and others and helps them realize their potential. According to the startup, it targets online retailers with annual sales of $1 Mn – $20 Mn. After acquiring a PMF and gaining early traction, it invests $2 Mn – $6 Mn on brand acquisition or investment.
In addition to providing marketing and growth strategies, warehousing, logistics, R&D, product development, and operational services, the startup even assists its portfolio brands with manufacturing, distribution, branding, sourcing, and technology.
The popularity of Thrasio-style models (a replica of the US-based namesake) is growing in the country. A host of rollup brands have taken the market by storm in the D2C segment, which is expected to reach $100 Bn by 2025. There are a number of popular brands, such as 10Club, GOAT BrandLabs, Upscalio, Powerhouse91, and Evenflow.
Brands that specialize in particular segments have gained prominence, including Curefoods and Rebel Food (for food brands), the Good Glamm Group (for personal care and lifestyle brands) as well as Nykaa (building a house of brands).
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