Dogsee

Key Highlights:

  • Dogsee, a pet food startup wants to become a Rs 500 Crore. brand within three years.
  • Bhupendra Khanal and Sneh Sharma, the married couple founded Dogsee Chew in 2015 in Bengaluru.
  • The startup claims to be growing at 10-15 % quarter to quarter and has witnessed 200 % growth in the last couple of years.

Bhupendra Khanal and Sneh Sharma, the married couple founded Dogsee Chew in 2015 in Bengaluru to provide dogs with 100% natural, gluten-free, and grain-free treats. According to the couple, Dogsee aims to challenge the status quo of chemically manufactured and preservative infused dog treats and give way to more natural options.

Dogsee Headquartered is in Bengaluru. It focused on creating healthy vegetarian dog treats. The startup claims to be growing at 10-15 % quarter to quarter and has witnessed 200 % growth in the last couple of years.

An initial investment of about Rs 50 lakh was made by the founders of this pet food startup. The company closed FY22 with revenue running at Rs 100 crore, and is aiming for Rs 300 crore in this fiscal year. Currently, the brand is available in 5,000+ retail stores across 30 countries. Over 100 tonnes of sales are generated by Dogsee Chew’s 30+ SKUs.Dogsee is certified by PET Associations of India and its products are available in all major veterinary clinics across the country. The brand even sells its product through its website and other marketplaces like Amazon, Flipkart, Bigbasket, Instamart, and others.

Beginning Journey:
The couple is the loving parents of a Golden Retriever pet named Mowgli. Being very health conscious, both Sneh and Bhupendra used to struggle to find healthy treatment options for Mowgli.

Bhupender says” Almost all of the treats sold on the market are made of rawhide, a byproduct of the leather industry. Chemicals and preservatives are usually used to treat rawhide, which can be harmful to dogs”.

As they searched for a solution, they came upon Chhurpi, a hard yak cheese that most humans consume as a source of protein. They observed that dogs would steal these treats and gnaw on them during their trip. They realized that this cheese, with its bone-like hardness, could replace rawhide treats as a healthy alternative. This is when they decided to offer this healthy treat to pet parents all over the world.

Dogsee recently introduced its flagship product, the Dogsee Chew Hard Bars, which are long-lasting chews made from cow and yak cheese. These bars are made specifically for dogs based on their size, age, breed, and weight. In addition to adding to their nutritional intake, they also prevent plaque and tartar. Additionally, the company offers Dogsee Chew’s Puffed Treats made from cow and yak cheese. The Dogsee Crunch is a single-ingredient training treat made from real fruits and vegetables. Price ranges from Rs 199 to Rs 2,299 for each product.

About Team:
Bhupendra, an engineer by profession, started his career as an analyst and later on become the Founder and CEO of Simplify 360, a social media analytics company. Whereas Sneh, is an entrepreneur, started her own company in partnership after completing her MBA. Soon, she started on her own to form a full-service digital agency called Ittisa Digital Media.

It was the couple’s passion for health and pets that led them to better the health of pets throughout the world. Starting from just the two co-founders in 2015, the startup has now reached a team size of 200+ employees.

Competition:
The founder says “The product has three major USPs – this is the only all-natural, 100 % vegetarian treat for dogs that is an alternative to bones/rawhide. It contains a lot of protein and very few carbs, making it ideal for dogs, and because of the Himalayan connection, they contain rare minerals and all-natural alternatives to processed treats”.Additionally he said “Cheese treats are being discovered for the first time in India. Dogsee introduced Himalayan cheese to India for the first time.”

The startup seems to have competition with established players like Pedigree and Royal Canin. And globally, a few players like Himalayan Dog Chews and Yakkers are in the race.

Talking about the challenges, Bhupender says, “Our top challenge was to convince people that as long as nutrition is fulfilled vegetarian food is good enough for dogs. Using nutrition as well as the fact that animals survive on milk for the first few months of their lives, we convinced them all scientifically. Animals of all kinds, including dogs, are well-served by milk products”.

Present and Future Goals:
According to a report by MarketResearch.com, the country’s pet care market is expected to grow at a value of Rs 7,500 crore by 2026. and as per the estimate by industry India’s pet population is around 29 million, with dogs making up the bulk of pet ownership.

Sixth Sense Ventures and Mankind Pharma are among the investors who have contributed to Dogsee’s funding so far. Manufacturing and processing units are its major investments.

The pet treats start-up plans to add dog food, cat food, and cat treats to its product portfolio with five new products. Additionally, it plans to amplify its recruitment efforts to scale its current workforce across the globe. Within the next three years, Dogsee aims to become a Rs 500 crore brand and go public within five years.

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