Lal10

Lal10 is a B2B social venture focused on generating livelihoods among rural craftsmen across India.

We have used technology to source authentic handmade products from 1200 artisans across 8 low-income Indian states to over 300 global bulk retailers.

We have been fortunate to serve clients like FabIndia, Inditex (Zara), Four Seasons, House of Anita Dongre, ITC Wills Lifestyle, Reliance Retail, Myntra, Rio Tinto, ITC Hotels, Reliance Foundation, HCL, HCL Foundation, Yash Raj Films and Cafe Coffee Day, to name a few.

We have become a brand among artisans in the 198 craft clusters where we operate.
We have impacted skill development and design support in our artisan's lives.

We have generated over 24500 livelihoods in total till date.

We are a fair trade certified company and work on fair prices and authentic handcrafted products with a design angle and a story attached to it.