- Allen Career Institute has stepped into the edtech space.
- The announcement coincides with Allen Career Institute’s ongoing conflict with edtech companies that are moving into offline coaching.
- Allen Career Institute is looking at competing with the online edtech players while they strive to establish themselves in the offline coaching industry.
Kota-based Allen Career Institute on 14th June launched its digital arm Allen Digital. With this lunch, Allen Career has stepped into the edtech space.
Allen Career Institute was founded in 1988 by four brothers – Govind, Rajesh, Naveen and Brajesh Maheshwari. The Institute offers coaching to students for Joint Entrance Examination (JEE) for engineering and National Eligibility Entrance Test (NEET) for MBBS.
The announcement coincides with Allen Career Institute’s ongoing conflict with edtech companies that are moving into offline coaching.
In addition to offering online and offline learning options, Allen Digital will also leverage the institute’s offline model. Along with this, the digital venture will offer non-science courses in a variety of formats in addition to its flagship medical and non-medical test preparation courses.
In a statement, the company said, “students who opt for the digital option can also customize and modify their learning modules to suit their academic goals and Mentoring, career counselling, and psychological support will also be provided to the students”.
The Digital Managing Director of Allen, Anand Maheshwari said “expanding our services to more students without the means to relocate to avail of our services is necessary for the present environment where options are plentiful but pedagogy has been questionable. And because of the widespread use of digital, we will be able to accomplish scale more quickly without sacrificing quality”.
The company made the announcement on the day when Unacademy took the challenge on the company’s ground in Kota by launching two offline learning centres. Along with the opening, Unacademy made an announcement that it had requited more than 30 educators for its Kota centre, including ex-Allen educators.
Allen Career Institute is looking at competing with the online edtech players while they strive to establish themselves in the offline coaching industry. After laying off more than 1,000 employees in the past few months, Unacademy has made its offline presence.
The Career Institute received a $600 million investment the previous month and at present, it has offline coaching centres in more than 40 cities across the country.
BYJU’s owned Aakash Institute, Vibrant Academy, Resonance, and Bansal Classes, are its competitors. Whereas in the online space it will compete with BYJU’s, Vedantu, Unacademy, and Classplus.
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